Limavady Irish Whiskey

When Ireland's Master Distiller – Darryl McNally (the LeBron James of Irish Whiskey) set out on his own to create the first ever single malt, single barrel Irish Whiskey the world takes notice. Not to mention at one of the oldest licensed distilleries in Ireland that previously belonged to his family... in the 18th century. Obviously an amazing story to be told here and fortunately, I got to be the one to help craft it and introduce Limavady to the world. The biggest challenge we faced was a thin identity system for an incredibly inspiring product. So I started at the beginning by looking at key visual directions, style and tone, typography and building the stories around what I call the 4 L's of spirits - Lineage / Location / Liquid / Lifestyle.