Jack Daniel's

One of the highlights of my career to date and one of the biggest learning experiences of my life was moving to Chicago and working for the most valuable spirits brand in the world. I also got work with some of the most creative and amazing people on the Jack team at FCB. We worked relentlessly on global retail for all of the Jack brands from Gentleman Jack, to Single Barrel, to Honey and Fire – and of course Old No. 7. The following work is just an assortment of some of the key visual directions for Jack No 7.