Cannuka

Cannuka is a wellness brand that specializes in different skincare regimes, all focused on two ingredients – Cannabis and Manuka Honey. In the spring of 2019 they launched the largest CBD skincare product offering to date in over 1200 Ulta stores nationwide. I worked with them leading up to that launch to rebuild their overall art and creative direction from the ground up. We re-imagined who the brand was and repositioned the aesthetic direction to appeal to their new, younger, national audience.