Unfiltered is a youth tobacco cessation campaign concept. Derived from the popular hashtag #NoFilter, the campaign focuses largely on social media and digital tactics. We studied trends and met with groups of teens to understand how and when they use tobacco as well as how they’re interacting with each other online. The resulting concept was clear and simple. Telling teens what to do is going to turn them off, especially when it comes to peer pressure and experimentation. So we presented them with realities and let them make their own choices.
Created at Chernoff Newman