The Comet

Creative Direction
Brand Design & Development
Interactive Direction &  Design

Launch Project

The City of Columbia’s out of date and inadequate public transit system needed  a bold  new brand to change public perception and ultimately increase ridership. Bold is what we gave them. In addition to a new brand that resembles something you’d see in a theme park we also utilized mobile technology to appeal to a younger audience. People definitely noticed when the city’s busses turned pink, and ridership jumped up by 60%.

Created at Chernoff Newman

 

 

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