Sorinex Exercise Equipment

Creative Direction
Brand Strategy & Design
Video & Photography Direction
Sound Design
Information Architecture
Web Design

Sorinex  is  the leading innovator  of American made strength and conditioning equipment. Their products  are  used by the worlds most elite athletes. From NFL teams, to power lifters, olympic teams to special forces. Our challenge was to share the story  of who Sorinex is as a company and their 35 years of Iron Game history, gain recognition for their industry changing innovations and position them as an elite lifestyle brand.

Created at Chernoff Newman

 

 

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