Piggly Wiggly is an iconic supermarket chain in South Carolina with a devoted customer base. They pride themselves on being based in Charleston, selling local products and being employee owned and operated. Just prior to us working with them, they launched their “Local Since Forever” campaign. Our challenge was to extend that campaign, and really educate consumers about what local really means and how it affects them in order to gain new trial.
Winner AAF District and Local Gold Addys
Created at Chernoff Newman