DP&L, is an energy co-operative in Dayton, Ohio. They provide annual energy efficiency programs to help residents and businesses in the Miami Valley save money. The goal of this campaign was to drive people online and to stores to participate in their energy saving programs and help DP&L meet their annual savings goals. The challenge was making changing a light bulb interesting. So we flew to New York and cast some comedians to turn the most menial task into a prime time sporting event.